CAMPUS

[Fashion]

2023
Art Direction, Branding

CAMPUS is a Mexican apparel brand inspired by Japanese streetstyle and the country’s fashion publications such as Popeye Magazine, Brutus and Men’s Non-No, which highlight what Japan’s fashionable young men are doing and wearing during their day to day life; inspiring the brand’s slogan “Aqui & Ahora” meaning “Here & Now”.

The visual identity takes inspiration from American Ivy League universities combined with Japanese design sensibilities to get a versatile and evocative visual language; mirroring what the formerly mentioned magazines label as アメトラ Ametora, or American Traditional Style.

TRABAJO, Servicios, EXPLORACIÓN, Curriculum Vitae, Instagram